According to this and this, ESPN (which is owned by Disney) lost 203,000 subscribers in October and is estimated to lose 480,000 more in November. That’s 683,000 households who have given up on ESPN in the two months since the national anthem protests began, .

In 2017, an estimated 98.7 million households had pay TV of some sort. That means that .7% of pay TV-watching households cut the cord and dumped ESPN in two months.

Cable and satellite providers pay ESPN about $6 to $7 per household per month. Assuming an average of $6.50 per household per month, ESPN’s loss of 683,000 subscribers in September and October amounts to a $53.2 million annual loss.

If ESPN continued to lose 480,000 subscribers every month for a year, that would be 5.8 million households, or $450 million in annual subscriber revenues.

How long do you think ESPN could survive with losses like that?

ESPN’s most recent NFL contract requires that it pay $2 billion a year for Monday Night Football. How long could ESPN sustain that while it bleeds subscribers? How long can the NFL last when its TV contracts dry up?

Big institutions are powerful, but they get their power from us when we spend time or money on them We have the power to starve them dry. Dump ESPN. Dump the NFL. Dump Disney.